High Touch...

we listen, we design and we deliver, with a customer experience second to none

Global Capabilities...

we are where you need to be

More than competitive pricing...

operational efficiencies and a philosophy of delivering value

We help build profitable brands by providing world class solutions in Brand Planning, Activation and In-Market Tracking

We are always innovating...

awarded a US Patent for our innovative Outlook® Media Planner

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW●ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • EyeSee; Facial Coding and Eye Tracking
    • Catalina Marketing
    • InVentiv Health

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Recent Blog Posts

Jul 20, 2015 Frank Findley

How much is my brand worth in financial terms?  How much will my marketing grow its value? Despite their seeming simplicity, these two questions have frustrated brand practitioners for decades.  It is well accepted that there is a link between brand building activities and corporate profits.  After all, the entire field of marketing is based […]

Jul 13, 2015 Doug Crang

Due to his Vulcan upbringing, Star Trek’s Mr. Spock was known for his ability to detach himself from emotion and arrive at decisions from a purely logical standpoint.  As for the rest of us – not so much.  Humans are emotional creatures.  We may diligently do our homework in gathering the facts – fuel economy, […]

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What Our Customers Are Saying

" As usual you really came through turning toplines around quickly and always being available throughout a grueling schedule of ad testing. You were able to provide presentations at very short notice which allowed our agencies to meet very short turnaround times and meet network delivery schedules. I would have been lost without them. Thanks. "
" I absolutely love working with MSW●ARS. Your level of expertise was invaluable in this very critical advertising research. "
" It had been some time since my last DTC TV research. You were very helpful with explanations and very patient with the "to & fro's" multiple stakeholders during questionnaire development finalization. "