High Touch...

we listen, we design and we deliver, with a customer experience second to none

Global Capabilities...

we are where you need to be

More than competitive pricing...

operational efficiencies and a philosophy of delivering value

We help build profitable brands by providing world class solutions in Brand Planning, Activation and In-Market Tracking

We are always innovating...

awarded a US Patent for our innovative Outlook® Media Planner

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW●ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • EyeSee; Facial Coding and Eye Tracking
    • Catalina Marketing
    • InVentiv Health

Recent Blog Posts

Sep 21, 2016 Geoffrey Dempsey

Recently, Samsung encountered a problem with some of their lithium ion batteries – they’re exploding!  Particularly those in their Galaxy Note 7 smartphones.  The causes have been determined1, but there is still a lot to be remedied as many airlines have recently warned passengers not to use them on planes2 and they’ve been forced to […]

Sep 9, 2016 Frank Findley

The answer…  Synergy – the compelling reason why television advertising is as relevant as ever. For the last two decades it has been fashionable to prognosticate the death of television advertising whether delivered by broadcast, cable, satellite, or stream.  The general storyline has been that emerging digital channels will displace television advertising through a combination […]

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What Our Customers Are Saying

" I absolutely love working with MSW●ARS. Your level of expertise was invaluable in this very critical advertising research. "
" My MSW●ARS team is invaluable when the heat is on. We tested 6 TVCs in close proximity and everything was completed without a hitch. This team responded to all our needs including short notice presentations. Thanks very much. "
" It had been some time since my last DTC TV research. You were very helpful with explanations and very patient with the "to & fro's" multiple stakeholders during questionnaire development finalization. "