Customer Journey Management

to Build Brands

Evidence-Based

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW-ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • EyeSee; Facial Coding and Eye Tracking
    • Catalina Marketing
    • InVentiv Health

Recent Blog Posts

Aug 22, 2018 Geoffrey Dempsey

Across categories, companies/brands will oftentimes create an advertising initiative that is meant to target a certain competitor, or groups of competitors.  In doing so, they likely employ a communication strategy that they believe will target those consumers currently purchasing products/services from said competitors.  The problem is: How do they actually know if their communication strategy […]

Jul 24, 2018 Geoffrey Dempsey

Have you ever struggled to understand why your ad is performing the way it is? Or better yet, which part of the ad is driving its result – and how you can duplicate (or avoid) it in future development efforts? If so, then we have the perfect solution, and it utilizes our validated CCPersuasion metric […]

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What Our Customers Are Saying

" As usual you really came through turning toplines around quickly and always being available throughout a grueling schedule of ad testing. You were able to provide presentations at very short notice which allowed our agencies to meet very short turnaround times and meet network delivery schedules. I would have been lost without them. Thanks. "
" It had been some time since my last DTC TV research. You were very helpful with explanations and very patient with the "to & fro's" multiple stakeholders during questionnaire development finalization. "
" The team is very responsive to any changes that I throw at them at the last minute. They are very good at asking questions and making suggestions when things do not look right or when my instructions are inconsistent. It is a great crew. They are a major reason I continue working with MSW-ARS. "