MSW●ARS Qualitative Insights

Areas of Specialization

  • Consumers: adults, all-family
  • Medical / Health-Wellness: among patients, doctors, pharmacists, men, women, kids, teens, TV, print, online ad research; concept development, detailing, etc
  • B2B/Professionals: business executives, small business owners, medical professionals Communications research: advertising, packaging, online, direct mail
  • Creative development and refinement
  • Concept development and refinement
  • Brand exploration
  • Category exploration