MSW●ARS Qualitative Insights

Online Research

MSW●ARS Research is experienced in all forms of online qualitative:

Bulletin boards – group interviews lasting a couple of days or longer

Real time text chat groups – ideal for simpler research needs; when immediacy and rapid responses are sought

Webcam groups and IDI’s – enabling participants to see one another can help bring interviews to life and enhance connectivity, resulting in more fruitful conversation

Ideal for:

  • Reaching hard to find targets (e.g., low incidence, business professionals)
  • Obtaining geographic representation, when lacking the time or resources to travel
  • Sensitive topics, when anonymity is likely to increase participation and candidness
  • Complex topics, when there is a need for thorough exploration and mining for details
  • Need for immediate feedback